Some tips on posting your ghostwriter wanted ad
Back to the database sites, posting an ad is simple once you have your topic or title selected. You want to include some particulars, but not all of them at this stage. (Once you negotiate terms with a writer, then you will of course put every item that you require into a contract.)
Your ad should include the following items:
1. Short description of the project. A few lines at most.
2. Maximum amount you are willing to pay. Writers can bid lower than this, but they cannot bid above your maximum offering for your project.
3. Date you will close bidding on your project. Close bidding in a few days or a few weeks. Don't leave your ad lingering on the site too much longer than that, because it loses momentum. Besides, if you are not getting responses you like, you can always place another.
4. Deadline the ghostwriter will have to meet. Give the writer a month or six weeks if you can. But, if you really need an ebook in seven days or less, then specify that.
If, for example, you'd like to have an ebook written on the subject of how to homeschool your gifted child, here is some text you might include in your ad.
1. An 80-page or longer ebook covering successful homeschooling techniques to use specifically with gifted children. Research to be done by the writer. Two revisions if necessary.
2. Maximum acceptable bid: $1200.
3. Close bidding date: 12/05/05.
4. Will need completed book within 21 days of job start.
Tip: A good length for a for-sale ebook is 80 pages. Other common lengths are 40, 60, or 100 pages. To specify that you'd like an 80-page ebook, require at least 80 pages, or 80 pages + in your post. A free-give-away ebook used to market other products or services may be any length.
You can specify any other parts of the book you like, but keep your list of requirements relatively short. For example, you may specify that you need a glossary chapter or that you will need drawings and/or photographs included. For an ebook on how to tie your own flies, you may ask that the ghostwriter provide drawings, or you may provide the drawings yourself. The former is easier for you, but will probably drive the cost and delivery time up somewhat.
When you come to an agreement with a writer, you will naturally provide all the other details he or she will need to complete the book. He may need to know what font you would like or what personal details you want included.
It is a good bargain to pay around $1,000 to get an 80-page ebook ghostwritten without drawings, photographs, or cover art included. It is possible to get good ghostwriters sometimes for a tad less. If you offer to pay a maximum of $150 for an 80-page book, you will not likely get a ghostwriter who knows what he is doing. You can advertise a maximum of
$1,000 for a 60-page ebook, and you will get some legitimate offers in the range of $500 to $1,000. Although you don't want to pay a huge amount more than necessary, I do recommend that you offer and pay an adequate amount to get a good ghostwriter. It's worth it.
My rule is for a simple ebook, I will pay up to $1500. I add more if drawings or photographs are required or if length is greater than 80 pages. My math indicates that I will need to sell roughly 100 ebooks to recoup that money. No problem, since I'm working the marketing and sales end instead of writing the book. And my sales are much higher, generally.
Tell viewers what kind of qualifications you are looking for. Either make the selection on the screen by clicking on the categories provided by the service, or indicate clearly in the text of the ad what type of person you're looking for.
You will also want to indicate that you may require that the ghostwriter make revisions after you review the ebook. Note this in your ad as well. It is okay to indicate that you would like two sets of possible revisions to be included in the bid. When you negotiate the final terms with the writer, you can specify what types of revisions are included and the timeframes for them to be done.
One thing you do not want to do is to change your mind on what you want after you have already posted your ad. Although posting is free on the ad sites, if you make changes or otherwise renegotiate on terms already established, word will get out. Besides it's just not a good idea. It wastes your time.
A great way to make sure you've included all necessary details, but have not gone overboard with too much detail in the initial stages, is by browsing other ghostwriter-wanted ads Elance or Guru. In ten minutes, you'll be able to jot down your ad by using one of them as a template.
Posting projects (or, running your ad to find a ghostwriter) requires a little bit of reading time on your end. But once you learn how to post ads the first time, you can repeat the process over and over again with little effort whatsoever.
Monday, June 8, 2009
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